I'm Charmine Fraboni
SEO Consultant | Organic Growth Strategist | AI Search · GEO · Technical SEO
About Me
I’m an Organic Growth Strategist with 5+ years of agency experience. I help ecommerce, B2B, and fintech brands turn organic search into a measurable revenue channel across traditional SEO and the rapidly changing world of AI-driven discovery.
I specialize in bridging technical depth with strategic thinking: from site architecture and crawl optimization to GEO, AEO, and LLM visibility. I’ve scaled AI search visibility from single digits to 50%+ for high-intent commercial queries in under six months, and I build the kind of reporting frameworks that connect SEO performance to real business outcomes.
AI Search and the Ever-Changing Landscape of SEO
Search is evolving faster than ever. Tools like ChatGPT, Perplexity, and Google’s AI Overviews are changing how people find information and how brands show up online. Instead of focusing only on rankings, SEO now means understanding how AI interprets content and context.
I focus on helping brands adapt to this shift by integrating AI optimization into full-funnel SEO strategies.
SEO is no longer a checklist. It’s about connecting with intent, using structured data, and creating content that makes sense to both people and machines.
It’s about finding smarter, more meaningful ways to stay visible as search keeps evolving.
What I Specialize In
My approach combines strategy, data, and innovation to grow brands organically.
Full-stack SEO
Technical audits, content strategy, offsite authority, and AI search visibility under one roof
AI-native approach
I don’t just optimize for Google. I optimize for ChatGPT, Perplexity, AI Overviews, AI mode and what comes next.
Stakeholder-ready communication
I build executive dashboards, KPI frameworks, and cross-functional leadership.
Tools & Platforms
The analytics, SEO, and reporting tools I use every day to drive results.
For performance tracking, and conversion analysis Turning numbers into stories that reveal what’s working, and what’s not.
Decoding how Google sees a site, one crawl, click, and query at a time.
Turning data into life! Making sure the impact isn’t just measured, but seen.
Exploring every crawl, redirect, and meta tag to keep sites healthy and discoverable.
Turning data into life! Making sure the impact isn’t just measured, but seen.
Exploring every crawl, redirect, and meta tag to keep sites healthy and discoverable.