About Me
SEO Consultant Specializing in Organic Growth & AI Search
I’m Charmine Fraboni, a New York-based SEO consultant with 5+ years of agency experience helping ecommerce, B2B, and fintech brands grow through organic search. I currently work as a Senior SEO Consultant at Primelis, an international full-funnel growth agency, where I lead end-to-end organic strategies for high-growth brands across the US and beyond.
My work sits at the intersection of technical depth and strategic thinking. I build the kind of SEO programs that connect crawl architecture and structured data to real business outcomes: revenue, pipeline, and sustainable visibility that does not collapse when search changes.
What makes my approach different is that I did not wait for AI search to become mainstream before learning it. I have been building for it. I specialize in GEO, AEO, and LLM visibility, optimizing content and structure so brands show up in ChatGPT, Perplexity, and AI Overviews, not just on page one of Google.
What I Bring to Every Engagement
I take a full-stack approach to organic growth. That means I do not hand off the technical work to one team and the content to another. I own the strategy end to end: audits, architecture, content optimization, offsite authority, and AI search visibility, all working together toward the same goal.
I also build reporting that actually gets used. Executive dashboards, KPI frameworks, and performance narratives that connect SEO results to the metrics leadership actually cares about. Stakeholders should never have to wonder whether SEO is working.
Frontend and Backend Developer
At Primelis, I lead organic growth strategy for ecommerce and B2B clients across multiple verticals. I have scaled AI search visibility from single digits to 50%+ for high-intent commercial queries in under six months. I have built GEO and AEO frameworks adopted company-wide, delivered technical SEO overhauls across large-scale product ecosystems, and served as a strategic advisor to clients and internal teams on where search is heading and how to get ahead of it.
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